She is a highly capable designer who excels at crafting user-centred interfaces within robust design systems. Beyond her craft, Barbara brings a high level of maturity and accountability to her work, taking genuine ownership of both the quality and timeliness of her deliverables. I would relish the chance to work with her again.
Product Designer
I'm Barbara — I design digital products that convert, retain and delight.
15 years delivering for TUI Group, UN Environment Programme (UNEP-WCMC), and global brands.
Senior UI/UX Designer based in Vicenza (Italy), working remotely with startups and scale-ups across the UK, US, and Europe.
Selected Projects
Product design that shipped, scaled, and stuck around. Request password
My Services
What I bring to a project
UI / Visual Design
Great UI earns trust before a user reads a single word.
I work from content outward, letting structure, hierarchy, and visual language emerge from what users need to do, not just how a design looks in isolation. The result is interfaces that feel obvious to use and considered to look at.
UX / Research
I help teams see their product through fresh eyes.
Through focused research, usability reviews, and collaborative synthesis, I turn what users actually experience into insights the whole team can act on, clearly, practically, and without losing the nuance that makes the difference.
Accessibility
Inclusive design isn't a phase at the end of a project.
It's a way of working from the start. I embed accessibility thinking into every design decision, from colour and typography through to interaction patterns, so the products I help build work well for everyone from day one.
Design Systems
A design system is only as good as the team that uses it.
I work closely with designers and engineers to build systems that are practical to maintain, easy to adopt, and flexible enough to grow with the product, without becoming a burden to the people who depend on them.
What people say
From team leaders and colleagues I have worked with
Barbara is a highly proficient UX/UI designer with a keen eye for detail as well as for product and company strategy. I would strongly recommend Barbara to any design team looking for a thoughtful, strategic, and technically excellent designer.
Her designs were always perfectly detailed and of the highest quality. When given the opportunity to run with her own concepts she was able to take this in her stride and produce outstanding results. A great asset to any team.
