Designing with purpose, building with care

Barbara Rodeghiero

My journey in design

Born and raised in Italy, I have over 15 years of experience working across the UK, between London and Cambridge, shaping my practice within the digital design industry.

My career began in Vicenza (Italy), working in ecommerce and creating digital experiences for prestigious brands. While already working as a web designer, I moved to the UK and continued developing my career alongside studying Visual Communication at the University for the Creative Arts. This parallel path strengthened both my practical and conceptual understanding of design.

Over the years, I have worked with established businesses and global enterprises, designing intuitive, accessible, and effective digital products. I specialise in UI/UX design, accessibility, and user research, with a focus on clarity, usability, and inclusive experiences.

Today, I work as an independent freelance designer with clients across the UK, Europe, and the US, creating digital products that are not only visually refined but built to perform at scale.